Welcome back to my world…
In this blog, I want to share another secret of music.
Based on the previous blogs, music impacts every aspect of life, and now I am going to reveal the role of music in customer satisfaction and their behavior.
The 21st century is known as the customer’s world. Specifically, in the last 10 years, everything is changed.
Customers determine how long our business ill last, so marketing strategy to attract customers and paying more attention to keep them in a long-term relationship is crucial to the business.
Imagine you enter a shopping mall and there is played exciting music, you will courage to spend more time there, won’t you?
Because psychologically music is used as a tool as a motivator in a purchase decision in a different shopping environment by marketers, and those customers are much more likely to go back to the mall or store.
Also, mentally when music is played in a restaurant, customers tend to spend more money and eat more. In this case, music is like an appetizer!
Another interesting point is that females are more flexible than males. Women are reacting to every kind of music, sad, happy, etc. but most of the men do act in the shopping process with speed rhythm music.
Generally, Environment is as a physical evidence in servicescape that has a great effect on people. Because the environment affects people’ emotion which is directly influence on their behavior.
Anyway, once again we were proven that music plays a key role in human daily life.
So enjoy your life and live the rhythm…!
Live the Rhythm 